New York Metropolis-based streetwear model and retailer, Additional Butter is ready to launch a brand new assortment to have fun 4/20. This unisex line is impressed by the 1993 movie Dazed and Confused and options iconic imagery from the favored teenage comedy movie. The limited-edition Additional Butter x Dazed & Confused assortment might be accessible on-line and in-store on Friday, April sixteenth, 2021.
In the event you aren’t accustomed to the movie you need to head to Netflix proper now and watch it. It was a critically acclaimed cult favourite, written and directed by Richard Linklater. Shot in Austin Texas, the film is ready on the final day of faculty – and one wild evening – within the lives of highschool college students in 1976. Full with bongs and bell bottoms, macrame and temper rings, and that includes basic rock music by Aerosmith, Black Sabbath, and KISS, this very good ensemble solid of up-and-comers like Adam Goldberg, Ben Affleck, Matthew McConaughey, Parker Posey, and Milla Jovovich. Look intently and also you’ll see a short scene with Renee Zellweger.
“For this Dazed & Confused assortment, we needed the artwork path to be easy and mellow, highlighting key thematic components signature to the movie. When ideating a central graphic, we remixed the movie poster’s smiley face with Additional Butter branding impressed by the official Dazed & Confused typography. Working with Common Photos, we have been capable of acquire archival behind-the-scenes images taken throughout filming. Elevating the accent graphics to puff print and embroidery actually brings the items to life.
My favourite piece is our interpretation of trippy black mild posters you discover at head retailers.” – Bernie Gross, Artistic Director.
Additional Butter is a progressive New York boutique and impartial way of life model that has constructed its identify by means of a novel strategy by curating a best-in-class assortment of merchandise and a signature cinematic expertise in its flagship retailer in New York Metropolis’s iconic Decrease East Aspect neighborhood, and its model new retailer in Lengthy Island Metropolis, Queens. Additional Butter has additionally collaborated with The North Face, Asics, Saucony, Reebok, Adidas, and lots of extra.
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