Trustworthy Paws Assessment

Welcome to our Trustworthy Paws assessment! 

We thought it prudent to kick off our foray into the pet CBD area with one of many main pet-exclusive CBD manufacturers.

After a couple of changes to our model ranking system (to account for animal vs human shoppers), we’ve arrived at an general rating for Trustworthy Paws.

As regular, our complete assessment concerned loads of product testing, web site usability/high quality evaluation, and an interview with a member of the Trustworthy Paws management crew, President of Model Growth Min Lee. 

Regardless of our slight changes to the rating system, we nonetheless maintained our regular classes, which embody:

• High quality
• Transparency
• Web site Expertise
• Buyer Service
• Worth
• Model Worth

Earlier than we dive into the model’s backstory, a fast have a look at a few of our favourite Trustworthy Paws merchandise.

Desk of Contents

1. How Trustworthy Paws Obtained Began
2. Our Trustworthy Paws Assessment
3. Our Trustworthy Paws General Score
4. Trustworthy Paws Product Critiques
5. Really useful Merchandise
6. All Trustworthy Paws Merchandise
7. Key Takeaways

How Trustworthy Paws Obtained Began

In our dialog with Min, we realized that Trustworthy Paws was born on the intersection of constructive private expertise and watchful opportunism.

After co-founder Chelsea Rivera had success treating her epileptic canine’s seizures with a CBD product, she and her brother, co-founder Erik Rivera, together with the remainder of the Trustworthy Paws crew “began monitoring search quantity of sure key phrases that would point out market curiosity,” stated Min. 

Min himself has a robust monitor report within the pet area, together with the co-founding of well-established pet-focused manufacturers like Vets Most well-liked and CertaPet.com.

OnePet CFO and co-founder Josh Awad—a Harvard Enterprise graduate and former naval officer—introduced his expertise within the non-public fairness trade to the crew.

As soon as demand seemed optimum, the Trustworthy Paws crew launched their model in 2017.

What Makes Trustworthy Paws Distinctive?

Within the years following their institution, Trustworthy Paws expanded their product strains to accommodate canine, cats, and even horses with a number of product sorts, resembling their 5-in-1 Canine Wash, CBD chews, Calm Peanut Butter, and naturally, pet CBD oil tinctures.

Discovering a pet-exclusive CBD model that provides this broad of a product choice with out sacrificing credibility is uncommon, however due to their veterinarian-assisted formulations and excessive testing requirements, Trustworthy Paws has been capable of unfold throughout this sort of a catalog with out difficulty.

“Our objective from inception was to create the highest-quality merchandise specializing in premium elements, distinctive recipes, veterinarian steering, and marketable packaging,” Min informed us. 

The final consensus on our finish and with the overwhelming majority of the Trustworthy Paws buyer base is that the model has stored to those formidable guarantees, however as all the time, we’ll let the step-by-step assessment course of do the speaking. 

Our Trustworthy Paws Assessment

The next rankings are a end result of our private experiences with Trustworthy Paws merchandise, the management crew, the web site, and all of the cracks in between.

Every criterion is weighted primarily based on how a lot of an impression it makes within the general consumer expertise, contributing to an mixture complete of 100 factors.

To study extra about how we charge manufacturers, you’re welcome to take a look at our scoring information.

Now on to the assessment, beginning with the ever-important matter of high quality. 

High quality

Max rating = 35 factors.
Trustworthy Paws = 35 factors.

Included in our high quality evaluation are many components past direct hemp high quality, such because the model’s use of packaging/labeling, obtainable hemp extract sorts, certifications, and extra.

Even throughout the product high quality metric, it’s essential to name out a number of components—let’s begin there. 

Product High quality

One of many first issues we observed when sampling Trustworthy Paws merchandise (we tried a number of of their canine treats, tinctures, peanut butter, and different merchandise) was that the labeling contains an above-average quantity of supplemental info.

Even smaller containers just like the Trustworthy Paws Wellness Tincture for canine we sampled transcended the “take x occasions per day as wanted” occasion line, truly explaining how CBD may also help a pet, what advantages an proprietor can anticipate to see, and extra. 

As for sturdiness, all the pouches, containers, and bottles had been intact upon receipt and straightforward to open and shut, and so they all contained a QR code for fast entry to third-party lab reviews—high marks throughout for packaging and labeling. 

Whereas we’d usually deduct factors from manufacturers for not providing CBD isolate and/or broad-spectrum CBD merchandise, pets don’t want to fret about drug testing, so we awarded full factors to Trustworthy Paws, who solely provides full-spectrum CBD merchandise.

This determination was made simpler by the truth that the model provides the favored formulation sorts we glance out for—some iteration of “aid, calm down, and lively”—all of which had been accounted for after which some of their calm, mobility, aid, and wellness strains. 

As in step with claims made by Trustworthy Paws, all of the elements lists from merchandise we sampled featured clear and secure elements like natural barley flour, complete dried eggs, rosemary extract, MCT oil, and extra, in order that they obtain full marks for “added elements” (aside from hemp extract) high quality. 

Lastly, Trustworthy Paws licensed natural, full-spectrum hemp is sourced from Colorado farms supervised by the State Division of Agriculture, which checks all of the packing containers for accountability and high quality of product sourcing. 

Testing and Certification

As talked about, Trustworthy Paws sends their merchandise to be reviewed by a third-party lab, DB labs, who certifies every batch for cannabinoid density, microbial content material, residual solvents, and different assessments essential to the protection and high quality of the product. 

The model itself has achieved ISO/IEC 17067:2013 certification, a designation for manufacturers that observe pointers referring to the “fundamentals of product certification” (based on iso.org). 

Contemplating additionally they have USDA Natural and Colorado Division of Well being and Atmosphere certifications, Trustworthy Paws has most definitely impressed us on the certification entrance. 

Trustworthy Paws makes use of CO2, the gold customary throughout the CBD trade, to securely and effectively take away extract hemp from the hemp plant. 

In all features of high quality, Trustworthy Paws has demonstrated a degree of care and consideration that rivals (and even surpasses) most of the human-focused manufacturers we’ve seen and labored with; they’re the primary model to obtain 35/35 for general high quality. 

Transparency

Max rating = 12.5 factors.
Trustworthy Paws = 10.5 factors.

Each the quantity of knowledge {that a} model is prepared to share and the style through which they share it (notably because it pertains to consumer accessibility) are factored into this rating criterion. 

Transparency is foundational to belief, and we reward manufacturers primarily based on how straightforward they make it for shoppers to have their questions answered.

Right here’s how Trustworthy Paws measures up on this regard. 

Data Accessibility

Each on their web site and on product packaging, Trustworthy Paws makes it straightforward for purchasers to entry certificates of study (COAs) from third-party labs certifying the protection and high quality of every product.

Clients even have quick access to a wholesome quantity of product/ingredient info on the web site, however the inactive elements lists (every thing aside from the hemp extract) are solely obtainable on product packaging, so we made a small deduction right here. 

The “about us” web page gives an anecdote referring to co-founder Chelsea Rivera’s preliminary expertise with CBD, which provides a private contact, however we made a major deduction right here for the shortage of crew member profiles, a normal timeline of the corporate’s development, or another concrete info. 

Provide Chain Transparency

We be sure that to award manufacturers for brazenly sharing info on their web site and different extremely seen retailers referring to the place their hemp comes from. 

We additionally put aside a portion of those factors to be awarded for the way clear our interviewee is with us so far as the extra detailed steps within the provide chain.

Trustworthy Paws runs what they name a hybrid mannequin of vertical integration through which they companion with manufacturing services on a contract foundation, creating customary working procedures to be adhered to all through the manufacturing and dealing with course of.

Equally, whereas they don’t personal the achievement services that deal with their merchandise, they develop protocols for this step within the chain as properly.

Whereas we’ve seen a pair manufacturers present extra particulars about their provide chain on their web site, Trustworthy Paws clearly describes the place their hemp is sourced, and so they had been open with us about it, in order that they obtained 90/100 factors for the availability chain transparency rating issue.

Web site Expertise

Max rating = 7.5 factors.
Trustworthy Paws = 7.5 factors.

Referring now to the extra technical facet of the web buying expertise, we acknowledge as shoppers ourselves simply how essential a soundly structured web site is within the CBD market or another.

As such, we be sure that to reward CBD manufacturers, pet-focused or in any other case, for making all features of the web site expertise seamless, participating, and informative. 

Product Navigation and Buying

Trying up merchandise, accessing supplemental info, and buying had been all fully hiccup-free endeavors on the Trustworthy Paws web site.

We particularly like how we might store by animal, formulation sort, and product sort, and that totally different concentrations of the identical product had been grouped underneath the identical itemizing, which prevented us from clicking by way of 8-10 pages to see every thing.

Lastly, the positioning was cellular responsive, which means it carried out simply as properly throughout all of the above capabilities once we browsed from our telephones.

Website Content material

Guests to the Trustworthy Paws web site have entry to a wealth of useful and simply digestible guides embedded into a number of the product class pages (CBD oil for canine, for instance) in addition to the “study” part of the positioning.

The latter contains a weblog with dozens of posts protecting normal and pet CBD subjects, and it was additionally nice to see loads of normal, non-CBD-related pet care posts as properly.

General, that is undoubtedly one of the informative CBD web sites we’ve visited, therefore the total rating for web site expertise. 

Buyer Service

Max rating = 10 factors.
Trustworthy Paws = 8.5 factors.

It’s secure to say the overwhelming majority of shoppers have had each wonderful and horrible customer support experiences, and that these experiences strongly influenced their notion and continued patronage of the concerned model.

Because of this, we reward manufacturers not only for the provision of contact choices that they permit, however for the way accommodating and fast to reply they’re to requests for assist from clients.

We additionally issue transport and return insurance policies into this evaluation.

Contact Choices and Responsiveness

Trustworthy Paws gives a telephone quantity and electronic mail deal with on their contact web page, and clients may also use a dwell messenger to contact assist. 

All of those choices had been straightforward to entry, and Trustworthy Paws was fast to reply to our (faux) inquiries with useful info, incomes full marks for customer support choices and responsiveness.

Transport and Return Insurance policies

Whereas it’s all the time a superb signal to see a 30-day a reimbursement assure, Trustworthy Paws costs a $5 payment for returns requested greater than half an hour after the order is positioned.

Additionally factored into our deduction right here is the truth that Trustworthy Paws asks clients to permit as much as fourteen days for his or her order to reach by way of expedited USPS transport resulting from COVID-related delays greater than a 12 months after the pandemic hit the US.

Worth

Max rating = 10 factors.
Trustworthy Paws = 7.5 factors. 

This class is easy: how inexpensive are Trustworthy Paws merchandise, and the way does the standard evaluate to the value?

After adjusting our price-per-milligram ranking scale to replicate the decrease consumption suggestions of a medium-sized pet (and never a human), right here’s the place Trustworthy Paws landed.

Pricing and Ingredient High quality

Trustworthy Paws provides many formulations and concentrations for various animals, so discovering a standardized reference level for per-milligram CBD oil worth was a bit of difficult, however their 250mg CBD tincture for medium-sized canine was slightly below $0.20/mg earlier than adjusting for weight.

After adjusting, it was nearer to $0.07/mg, a reasonably aggressive worth that earned the model 60/100 for worth alone.

As for the ingredient high quality relative to cost, it’s onerous to offer a model as devoted as Trustworthy Paws is to wash elements and full-spectrum hemp something decrease than a 90/100, so a 90/100 (for this particular person issue) they obtained.

General, should you evaluate all pet CBD manufacturers’ costs with out factoring in high quality, Trustworthy Paws is someplace within the center, however issue high quality again in, and so they’re on high-value finish. 

Model Worth

Max rating = 25 factors.
Trustworthy Paws = 19.75 factors. 

Lastly, we broaden the context of the assessment to embody the trade as a complete, and the impression that the reviewed model has had on it.

For instance, if a model has pioneered new merchandise or new methods of delivering them, they might earn factors underneath this class, as would manufacturers that contribute to CBD analysis, laws, normal philanthropy, and different constructive contributions. 

Product Innovation

It’s onerous to argue for something lower than full factors on this subcategory for a model that provides CBD-infused peanut butter, probiotics for canine, pet CBD balm, CBD tinctures for horses, and extra.

Clearly, Trustworthy Paws has made some extent of stretching their catalog into scarcely explored areas throughout the pet CBD market, and so they did it with out making gimmicks of those merchandise. 

Group, Analysis, and Legislative Funding

Whereas Trustworthy Paws has not but participated in any analysis initiatives, they informed us they’re presently within the means of figuring out a number of college research they wish to present merchandise and different assist for.

Their legislative involvement is worthy of an eyebrow increase—co-founder Josh Awad sits on the NASC’s (Nationwide Animal Complement Council) CBD regulatory committee, a gaggle that works straight with the FDA to outline regulatory parameters for hemp merchandise. 

Concerning philanthropy, Trustworthy Paws has helped with pet-focused NPO funding drives by way of numerous promotional campaigns.

Additionally, the model offers generously to the navy group by way of direct donations, recruiting veterans, and different types of assist (three of the co-founders are navy veterans).

Our Trustworthy Paws General Score

All tallied, Trustworthy Paws earned an general ranking of 88.75/100. 

Listed here are some key takeaways from the assessment:

• Excessive product high quality (natural, examined) and security.
• Robust certifications: USDA Natural, ISO, and others.
• Extremely modern, providing many product sorts for canine, cats, and horses.
• Very informative web site and powerful buyer assist, except for transport/return insurance policies.
• Reasonably aggressive pricing. 
• Robust legislative involvement.

General, we wrapped up our assessment feeling assured that Trustworthy Paws truly cares about your pet(s), and that they’ll proceed to advocate for light and efficient CBD merchandise to assist them keep wholesome. 

Trustworthy Paws Product Critiques

Really useful Merchandise

Particularly with a catalog as various as this, it may be tough for brand new shoppers to determine which product sort and energy they wish to use.

Think about these suggestions a newbie’s information.

All Trustworthy Paws Merchandise

As talked about, we’re coping with a couple of novel – or a minimum of hardly ever visited – product classes within the case of Trustworthy Paws.

Because it stands presently, their all-full-spectrum CBD product catalog consists of:

-CBD oil tinctures
-Treats/chews
-Topicals
-Probiotic dietary supplements

Not all of those product sorts can be found for canine, cats, and horses, however every sort of pet nonetheless has loads of choices.

Let’s begin with the CBD oil tinctures as regular.

CBD Oil

Trustworthy Paws provides full-spectrum CBD oils for canine, cats, and horses in numerous concentrations.

As we’ve seen already, pets are advisable focus ranges primarily based on their weight, and the Trustworthy Paws web site gives ample dosage steering past these requirements.

Canine homeowners can select between calm, wellness, mobility, and aid formulations, and the wellness formulation is offered to each cat and horse homeowners.

Finest Use: For pets that tolerate the style, CBD oil tinctures supply a extra dependable option to dose CBD, guaranteeing the pet consumes the complete dose as an alternative of shedding quantity resulting from sloppy consuming.

Treats

Trustworthy Paws provides a number of varieties of soppy chews and peanut butter CBD treats for canine.

Accessible formulations included mobility (chews) and calm (chews, peanut butter).

As talked about, the mobility formulation is very potent due to the synergy between glucosamine, chondroitin, and CBD.

Likewise, the peanut butter and peanut butter bites had been by far essentially the most properly obtained amongst our testers.

Finest Use: Treats are useful for pet homeowners who wish to simply measure smaller doses of CBD, and for homeowners whose pets are extra accustomed to treats (and/or not accepting of the oil).

Topicals

Trustworthy Paws has a 5-in-1 Canine Wash (CBD free) and a Reduction Pet Balm.

The balm provides a novel supply system that perfuses CBD deeply and straight into drawback areas.

The 5-in-1 Canine Wash is among the many cleanest and most naturally formulated canine wash merchandise, avoiding sulfates, phosphates, and different dangerous components generally present in grooming elements.

Finest Use: To handle particular areas of discomfort whereas avoiding oral supply of the CBD (balm) and to lower your canine’s publicity to harsh components.

Probiotics

There’s just one product on this class, however as talked about, it’s each extremely distinctive and extremely wanted for its many potential wellness advantages.

Finest Use: As a normal wellness boosters for canine with or with out discomfort.

Key Takeaways

Our hope in selecting Trustworthy Paws as our first pet-exclusive CBD model assessment candidate was that we might transfer ahead with a firmer understanding of the highest security and high quality requirements within the pet CBD trade, an effort that was met with success.

Along with sustaining testing, sourcing, and manufacturing requirements that rival human-focused CBD manufacturers, the Trustworthy Paws crew has turn into a thought chief within the trade with their large retailer of beginner-friendly informational sources.

They’ve completed far more within the above areas than the trade asks of CBD companies, and for that cause, we confidently suggest Trustworthy Paws to any pet proprietor wanting into CBD.