Flower-Aspect Chats Half 2: A Q&A with Invoice Conkling, Founder and CEO of Maggie’s Farm


Flower continues to be the dominant product class in US cannabis gross sales. On this “Flower-Aspect Chats” collection of articles, Inexperienced interviews built-in cannabis corporations and flower manufacturers which are bringing distinctive enterprise fashions to the business. Explicit consideration is concentrated on how these companies navigate a quickly altering panorama of regulatory, provide chain and shopper demand.

Maggie’s Farm is an built-in cannabis firm based mostly in Southern Colorado. Maggie’s Farm has seven adult-use and medical dispensaries and cultivates the overwhelming majority of their flower on outside farms. All Maggie’s Farm merchandise are sun-grown from seed in soil that’s 100% custom-mixed onsite in addition to spring-watered, slow-cured and hand-trimmed. Maggie’s Farm doesn’t use any artificial pesticides or development hormones in its cultivation. As well as, for the previous eight years, Maggie’s Farm has lately obtained Clear Inexperienced Licensed®, a designation certifying natural requirements and testing that mirrors the USDA natural certification. Maggie’s Farm was the primary cultivator in Colorado to earn the Clear Inexperienced certification.

We spoke with Invoice Conkling, Founder and CEO of Maggie’s Farm to study extra about the advantages of out of doors rising, localism and their Clear Inexperienced certification. Invoice began Maggie’s Farm in 2010 after rising up on cattle ranches and farms in Colorado.

Aaron Inexperienced: Invoice, thanks for taking the time at present. Inform me a bit about how you bought concerned within the cannabis business.

Invoice Conkling: I’m a local of southern Colorado. I used to be a medical caregiver again within the early days of legalization, and I noticed a chance to vertically align after my first authorized crop in 2010. I opened up the shop in 2011. I’ve been a lifelong proponent of medical, leisure and grownup use of marijuana.

I come from a background of farmers and I had labored on cattle ranches and farms all through childhood. As quickly as I graduated from faculty, I went again to work on a big cattle ranch within the 4 corners space [of southern Colorado]. That’s the place I began to include my indoor cultivation expertise and expertise with outside.

Aaron: What developments are you following within the cannabis business?

Invoice: I used to be one of many first medical operators to help legalization, so I’ve definitely adopted legalization developments. I’ve checked out another states in our area by way of development and legalization.

Invoice Conkling, Founder and CEO of Maggie’s Farm

We’re making an attempt to remain a regional provider and producer in order that we’re domestically grown. We consider the southwest of Colorado is perfect for outside cannabis cultivation.

At Maggie’s Farm, we’ve got adopted an natural development from the start and I feel that’s turning into extra of a development now. We lately obtained Clear Inexperienced certification to that impact. Our purpose is to attempt to present the healthiest product at worth to the market.

I consider that all the merchandise which are made within the cannabis world come from the flower. Downstream merchandise are solely nearly as good as their components. All of it begins with the flower. So, we deal with producing a clear, top-shelf high quality flower that’s produced open air.

Aaron: How do you outline native?

Invoice: Native is staying within the local weather that’s optimum with the least quantity of carbon footprint to the earth. That additionally means making an attempt to function in order that we’re not shifting numerous product throughout lengthy distances.

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We’re making an attempt to arrange farms which are in optimum climates. There’s a two or three-state area that I consider is the optimum local weather for outside marijuana cultivation in our nation.

Aaron: What states are these particularly?

Invoice: I feel Colorado and New Mexico, primarily.

Aaron: What geographies is Maggie’s farm presently in?

Invoice: We’re in southern Colorado. We don’t go into the plains of Colorado.

Aaron: So Colorado state solely proper now?

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Invoice: Sure. The moist mountain vary is likely one of the mountain ranges that we’re in. I’ve additionally cultivated within the La Plata mountain vary.

Aaron: What particularly is it about that area that makes it conducive to cannabis rising?

Invoice: I feel should you get the best elevation and the best microclimates inside these elevations, and you’ve got the variety of sunny days that Colorado affords in these areas – the depth of the daylight, and the cool nights – all these issues are elements that coincide in these areas that we wish to domesticate in.

Aaron: We’ve been speaking about outside development. Does Maggie’s do any indoor?

Invoice: No. We’re primarily an outside farm. We perform a little little bit of breeding and we’ve received starter homes, greenhouses and hoop homes for that objective. We’ve received one greenhouse that we use for some wholesale, however we’re primarily open air.

Aaron: How do you go about deciding on the genetics or evolving the genetics to fulfill your native setting, given that you just’re rising open air?

Invoice: Plenty of it’s truthfully via testing and experimentation, traditionally. You simply domesticate and harvest and see how the genetics carried out, you understand? You check, you’re taking check inputs, you’re taking buyer evaluations, and blind check outcomes from the group and from the shoppers and also you think about all these info.

Aaron: Do you produce and use your personal seeds or are you buying these?

Invoice: We now have performed each. I feel I’ve most likely created someplace north of 800 totally different strains at this level. So, we’ve received an enormous seed financial institution. We do additionally purchase from distributors and experiment with a few of these genetics as effectively.

Aaron: Do you market your seeds in Colorado?“I don’t assume that you may get wherever close to the terpene worth indoors that you may open air.”

Invoice: We don’t.

Aaron: How did you decide on outdoor-only because the technique for Maggie’s?

Invoice: I consider outside is a premium flower. I feel it has much less impression on the earth. I feel that there’s a lot much less pest mitigation than there’s indoors, which makes it a more healthy, cleaner product. You don’t need to mitigate the focus of pests that you just get in temperate climates of stagnant corners of greenhouses and buildings that you just domesticate indoors. Due to this fact, you by no means get into the conditions as typically or as intensely, the place you might need to essentially work laborious at mitigating your pests. You need to use the pure predator bugs you’ll be able to introduce and oftentimes they survive they usually create their very own climates and it’s a extra pure, more healthy product.

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I don’t assume that you may get wherever close to the terpene worth indoors that you may open air. You simply don’t have the worth of the solar, which nothing compares to. You may maintain up as many excessive wattage bulbs as you need and also you don’t even pale to the solar and the impact that the solar has on the flower.

Aaron: What are a few of the challenges of rising open air that you just see ceaselessly?

Invoice: It’s a must to be nimble. You may’t rely utterly on a schedule. You’ve received to have the ability to shift round in your planting days and your harvest dates.

You’ve clearly received to be in your toes on a regular basis for climate adjustments. Increased humidity years can are likely to convey extra bugs or pests. Some years you’ve received greater winds than different years. This yr, we had a snowstorm on September 9, which left 9 inches of heavy moist snow on one in all our farms. So, you’ve received to be nimble, very proactive and prepared for these sorts of climate occasions that occur in very quick discover.

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Aaron: We talked about Clear Inexperienced Licensed® briefly. Are you able to clarify extra concerning the Clear Inexperienced certification and why that’s an essential factor for you at Maggie’s?

Invoice: The selection to grow to be Clear Inexperienced Licensed® was actually an effort to validate the natural course of that we’ve got. We vetted out what we consider was and nonetheless is the premier, natural standards certification endorsement out there for cannabis. To this present day, they actually do an moral, vetting-out course of whereby should you fail the components of any of the soils which are despatched to federal-licensed labs, you don’t get your endorsement. The proprietor of Clear Inexperienced additionally had a mom firm that was an endorser of different agricultural merchandise similar to espresso, wheat and dairy.

Aaron: How would you evaluate Clear Inexperienced Licensed® to USDA Natural?

Invoice: Similar. When the federal authorities legalizes, we’re poised to mechanically convert to a USDA Natural certification and endorsement. The processes the founder and proprietor of Clear Inexperienced makes use of to check cannabis is similar course of used to check different agricultural industries. For vegetation, he takes random samples of soils all through a cultivation subject and sends them to a federal-licensed lab the place they check for impurities.

Aaron: Did you resolve to get your Clear Inexperienced certification because of pulling from the market, or is that this extra one thing you determined to do internally as Maggie’s Farm?

Invoice: I made a decision to do that internally. I wished to be acknowledged for all of our natural efforts and I wished to let individuals know that we’ve got a protected product that doesn’t have synthetics in it. Even to this present day, lots of people in Colorado not like the coastal states like perhaps California are nonetheless fairly unaware of a Clear Inexperienced certification and even the truth that there’s an natural course of for cannabis or marijuana. So, it’s actually simply to let our clients know that there’s worth in a protected, wholesome selection for them.

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Aaron: What sort of merchandise do you create at Maggie’s farm?

Invoice: We develop flower. We’re additionally an enormous producer of a really high-quality pre-roll. We’re growing promoted merchandise as effectively.

Aaron: Do you do contemporary frozen?

Invoice: We do some, sure.

Aaron: Are you promoting direct to the dispensary or to producers?

Invoice: We lastly had produced some extra. So, we began wholesaling flower this yr and plenty of high-quality shake for concentrates to pay attention makers. Our buyer is often a little bit extra of a mature buyer. I don’t need to say essentially older, however I feel we most likely do hit a little bit bit of a better, extra skilled, health-conscious, connoisseur buyer.

Aaron: Are you able to give me an concept of a few of the regulatory challenges in Colorado that you just’ve confronted previously or are dealing with at present?

Invoice: The perpetual change of regulation has been a problem. Being a reliable operator in cannabis means getting used to the change and having the sources to be nimble with compliance. We haven’t had frequent issues similar to metals, mildew or mildew points. Nevertheless, we’ve got had some {hardware} points, which required us to alter cameras together with different technical intricacies.

Aaron: What number of acres do you may have?

Invoice: We now have about 30 acres of secured premise cultivation.

Aaron: Is that each one managed in-house or sublet?

Invoice: It’s all managed and operated solely by Maggie’s Farm.

Aaron: What’s subsequent for Maggie’s Farm? What are you enthusiastic about?

Invoice:  We need to proceed to place the next scale of a really wholesome, high quality, worth flower on the market and to have the ability to supply that to extra states initially states which are inside our area and ultimately states throughout the US. Additionally, we are going to proceed to do our greatest to fulfill the rising demand for more healthy selections usually.

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Aaron: Lastly, what are you personally considering studying extra about?

Invoice: How we are able to proceed to be as earth-conscious as we will be? How we are able to proceed to search for methods to present again to our communities? How we are able to proceed to function as a view of made within the USA and to attempt to simply help native regional and nationwide merchandise and distributors? Simply the way to be extra conscious and at all times search for alternatives for self-improvement.

Aaron: That concludes the interview, thanks Invoice!


The statements made regarding these merchandise haven’t been evaluated by the Meals and Drug Administration. The efficacy of these merchandise has not been confirmed by FDA-approved evaluation. These merchandises are normally not meant to diagnose, cope with, treatment, or forestall any sickness. All information discovered proper right here is not going to be meant as another choice to or totally different from information from well-being care practitioners. Please search the recommendation of your well-being care expert about potential interactions or totally different attainable points sooner than using any product. The Federal Meals, Drug and Magnificence Act requires this discovery.

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